It’s no surprise that companies today place a significant emphasis on branding. Thanks to near-instant exposure on Snapchat, Twitter, Instagram, and Facebook, firms must engage with their target audiences more frequently and on a more personal level. Branding is the best way to create a consistent, approachable, and memorable persona for consumers. However, branding can […]
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A topic that I have covered extensively on my own blog, and a topic that I will likely continue to revisit from different angles for years to come, is the notion of finding some sort of balance when working from home. I come from the perspective of my running my own freelance writing business for
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Effective blog commenting is hands down the most powerful way for a new blogger to make a big splash as a relative unknown. Few barriers to entry on this one; if you stay out of spam folders you can: befriend big dawg bloggers drive blog traffic grow your email list But you need to do
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Founder of Bobbi Brown Cosmetics talks about what she did as a founder to create a culture that benefited everyone. Source link
Bobbi Brown Explains How to Create a Culture That Makes Employees Want to Stay Read More »
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Infographic Tools If you’re looking to publish infographics online, take a look at the following list of 25 infographic creation tools ideal for small business websites. Canva One of the best places to start is with Canva, which is free to use and enables non-designers to create attractive and informative graphics with a simple drag-and-drop
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This month we’ll talk about calls-to-action. How to come up with a highly-converting call-to-action that your users will want to click! Orange Might Be the Best Color Prompting action and usually appealing to an eye, orange is considered the best color for a call-to-action button. It doesn’t mean you don’t need to test more colors.
How to Create An Effective Call-to-Action #MyBlogU Read More »
Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where you did business. Running an ad in the local daily newspaper or the Yellow Pages
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Yours truly was thinking aloud about CTA’s recently: “As in, do CTAs really have the power to make or break website sales, as some inbound experts confidently claim, as they keep A/B testing their CTAs, over and over again?” Trust me, I didn’t have to look far and wide for an answer. Right around the
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The concept of social responsibility has been part of companies’ operations for a while now. But while social responsibility was once seen as being green or donating to charitable organizations, it’s taking on a broader meaning these days. Perhaps due to constant sharing on social media, consumers — especially millennials and younger — have come
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