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The Best Way to Create an Unforgettable Origin Story for Your Company (It Starts With Just 1 Sentence)

It was 1975 and a couple of friends sat in a garage, building computers that would be the first computers in a long line produced by a multi-billion dollar company. Can you name the company? Of course you can. It’s Apple. Or do you recognize this story: From the cramped space of his college dorm […]

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This Research Will Make You Rethink How You Create Your Facebook Videos

Video has become huge on Facebook, with both companies and individuals using the medium more than ever, in the hopes of drawing additional attention to their content. And with the addition of Facebook Live, people now have even more tools for creating video content, right at their fingertips. But you have to use Facebook videos

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How to Create Viral Content: Tips from Micro-Influencers

When it comes to marketing, nothing is too much. If you’ve ever set up a marketing strategy involving specifically targeted campaigns, you already know how important it is to be thorough and never miss a chance to reach your targeted audience. There are many ways to deliver your message to your customers, starting with distributing

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How to Create a Brand Identity That Will Get You Funding for Your Startup

You have the right message, a fantastic product, and charismatic presenting skills, but you’re still not getting funded. Wondering what’s missing? It could be your brand identity. This may seem obvious, but having a strong brand identity is actually an area that many startup founders overlook. A cohesive brand identity and knockout logo proves you

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How To Create Insanely Successful Video Content For Under $100

It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use

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How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it might be time you start

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