Dave Smith grew up in rural Ohio but moved to big city Chicago for college. College life didn’t turn out exactly as he planned, and Dave began a series of career 9 to 5 jobs in middle America. Dave spent his working career dreaming of being his own boss, but never had the courage to […]
How Dave Smith Utilize Freedom To Create a Dot Com Life Read More »
The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For this purpose, businesses deliver a
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The end of the year is an exciting and stressful time of the year for us marketers. Exciting, because we all look forward to the holidays, giving and receiving presents, and embracing our creative side to try and come up with original campaigns. But, at the same time, it’s crazy stressful. So many things to
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Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side. The app is touted to make it simpler for users to create video and live streams using mobile devices. Facebook
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The Great Recession has had a lasting effect on retail shopper behavior, turning us into a nation of coupon-users. Even when we are buying gifts for others, we still want to save money: According to the 2017 Holiday Shopper Report, 92 percent of consumers say promotions influence their holiday purchasing decisions. But which types of
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Home / Basics / How To Create A WordPress Blog – A Complete Step-by-Step Beginner’s Guide When it comes to creating a WordPress blog from scratch, there’s a myriad of ‘hoe to’ type guides to choose from. Few, however, really focus on creating a truly professional blog completely from scratch: which is why we’ve gone
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Stories of innovation usually follow a simple, but common narrative. Someone gets an idea, figures out how to make it work and changes the world. Yet that is rarely how it actually happens. Far more often, someone comes up with a great idea and it never gets off the ground because no one is willing
Every Meaningful Innovation Needs a Transformation In Behaviors to Create Real Value Read More »
I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a
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One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more
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Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. True content curation requires
How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears Read More »
