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8 Ways to Create Thumb-Stopping Social Media Content

It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat: […]

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15 Steps To Create The Perfect Digital Marketing Strategy (How-To Plan)

It’s the time of the year, when you should start thinking (again) about your digital marketing strategy. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and

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How to Create Offline Activity Custom Audiences for Facebook Ads

Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition Facebook always tries to innovate their advertising

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8 Tips to Create Loyal Customers and Grow Your Business on Small Business Saturday

Small Business Saturday is a national shopping holiday (and why not?) held on the Saturday after Thanksgiving. Unlike Black Friday, which typically features sales big-box retailers, and Cyber Monday, a day heavily focused on e-commerce, Small Business Saturday is designed to encourage shoppers to check out small businesses. And it does. Last year customers spent

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How to Use How-To Content to Create and Retain Loyal Customers

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of

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How to Create Amazing Facebook Audiences You Can Actually Sell To

Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Getting ROI from your Facebook spend is all about focusing your budget so only relevant, qualified audiences see your ads. So how do you find the right audiences on Facebook, whatever your industry

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