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Automatically Create Documents using Google Spreadsheet

Archives, Google Docs, How-to Guides, PDF, Screencast, SEO BLOG, software /

Introducing Document Studio, a powerful Google add-on that lets you effortlessly generate documents and reports using merge data stored inside Google Sheets. It can also create documents with live data from Google Forms submissions. The generated documents can be automatically sent inside personalized email messages using built-in Mail Merge. There’s zero learning curve and you can work […]

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

B2B Marketing, Email Marketing, marketing automation, marketing plan, Marketing Strategy, SEO BLOG /

I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All

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Amex and Acxiom create a prediction engine based on purchase data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely to buy certain products. Let’s say you’re a bike manufacturer that wants “to find households

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How to Create Facebook Page Reports

Analytics, Facebook, Facebook Likes, facebook pages, Followers, Marketing, Reports, SEO BLOG, Social Media, social media management, Social Media Strategy, Sprout Social, tools /

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through

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At NextCon17, Carol Roth Suggests Ways to Create Customer Loyalty 3.0

Marketing Tips, Nextiva, SEO BLOG /

There’s no question small businesses today have to fight harder to maintain customer loyalty. At the NextCon17 conference organized by cloud communications company Nextiva in Scottsdale, Arizona Oct. 23 -25, 2017, customer experience was certainly center stage. But when it comes to customer loyalty specifically, business advisor, media personality and entrepreneur Carol Roth said in her presentation,

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