According to the latest statistics, WordPress powers around 75 million websites. Perhaps this information is even more astounding if we say that WordPress powers around 27% of all websites globally. Needless to say, there are numerous valid reasons for this. One of the biggest reasons why WordPress is so popular is because of its robust […]
Personalizing the Buyer’s Journey with Act-On Delivers nearly 1,400% ROI When bisco Industries used Act-On to create custom product recommendations, the company increased conversion rates by 1,285% and created $100,000 in new opportunities. Implementing Act-On has also saved bisco $72K across the entire marketing department, and set them on track to generate $120,000 in annual
Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story Read More »
What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind
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The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren’t always the most patient type of people. So what can you do to start creating a rabid fan base of loyal customers today? Well, this professor of neuroscience says you should start with human psychology. According to
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A group of Utah State University business students has a fall service project that’s a pretty far cry from the typical leaf-raking. Huntsman Marketing Association students are looking for up to 40 valley businesses who want to build a website or spruce up their current ones. “One of the pillars of the Huntsman School is
USU students looking to create, fix local business websites | The Herald Journal Read More »
October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help
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Gallup does a monthly poll on the business buzzword “Engagement” – a measure of people actually working instead of going through the motions. Last month it was 32%, which means almost 70% of everybody in America is phoning it in. This is easily the single most disturbing and least addressed statistic in business, largely because
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How To Create Local Content For Local SEOForbesIf you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no better sanctuary than local SEO. Local SEO functions on a different algorithm from national … Source link
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How to get enhance your content marketing for higher engagement rates As the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left behind. A recent study by The Boston Consulting Group found that advertisers gave their own digital
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My attitude to writing is perfectly described in this quote by Yann Martel: Every book I’ve written has been a different attempt to understand something, and the success or failure of the previous one is irrelevant. I write the book I want (via bqotd.com) I write to get a deeper understanding of something. I have
How to Self-Publish Your Book to Create Your Own Blogging Product Read More »
