We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. Those are goals worth seeking, but there’s one problem: Focusing on the ends can make you neglect the means. The simple truth is, you cannot achieve any of those results unless your content manages to […]
How to Create Engaging Content: Nine Helpful Approaches Read More »
Not too long ago we reviewed how to create a social media content calendar, in which I shared how you can plan a year’s worth of social posts in a short amount of time. A big part of creating a robust, long-term content calendar that works for your business is figuring out what your core social media schedule will
Why You Should Create a Core Social Media Schedule (and How to Do It) Read More »
I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique comes along, I get excited.
How to Create a Content Upgrade That Will Automate Your List Building Read More »
Composing a professional email may be hard sometimes. But composing a tough email can be harder. Yet you might find yourself in the awkward position where you need to send a firm email to an employee or colleague. The trick is to strike the right balance of tone to come across as both firm and fair.
Apply These 5 Techniques to Create a Fair But Firm Email (Infographic) Read More »
According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in
Alphabet to create separate business unit in Europe to run Google Shopping Read More »
So, I went to Asheville, North Carolina to speak at an event. As I walked out of the airport, my Uber driver told me “12 Bones” is the best BBQ in Asheville. And it’s only open for lunch. “TAKE ME THERE!” It was me. And my video guy. We had all our luggage. But we
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
Flashstock has been re-branded to Shutterstock Custom, which is fitting, because the new platform was designed to empower businesses to scale high-quality branded content. Using Flashstock’s propriety technology, it transforms the visual identity of a company into a creative brief for new campaigns. Shutterstock (NYSE:SSTK) acquired Flashstock in July of this year for $50 million. In
This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂 When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon
How to Create a Social Media Marketing Strategy From Scratch Read More »
In order to build a presence on Instagram, you need to regularly post quality visual content. Most of the content you post should be images too, as image posts generate 31% more engagement than videos on the platform. But coming up with great images consistently is tough, even for seasoned creators. One option that can help is
