Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run […]
Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics
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Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges
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With more than a billion active websites on the internet today, content creation is quickly becoming something that is overflowing the internet with more information than we could ever have expected. With this in mind, it’s now more important than ever for bloggers to actually focus on their content promotion, more than their content creation.
5 Ways to Create Better Content While Also Promoting Your Blog Read More »
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You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in
Tips, Tricks, and Secrets to Create Great Landing Pages Read More »
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.
How to create the perfect 404 page Read More »
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Editor’s note: You may have missed this article when CMI published it in 2015. We’re publishing this update because well-crafted personas are so essential to successful content marketing. “Personas? I already know who my audience is, so do I really need to create one more document that no one will likely use?” Like all content
How to Create Content Personas That Help Everybody Read More »
Are you a blogger, content creator, or an industry expert? If you consider yourself any of these, you may have what it takes to start teaching others how to accomplish more through your own expertise and personal training. Thanks to the power of the internet and online training courses, this is now easier than ever.
Create Mini Online Learning Courses to Increase Revenue and Branding Read More »
