What’s the deciding factor between whether your business has satisfied or unsatisfied customers? In many cases, it’s customer-first marketing, reports the MarketingSherpa Customer Satisfaction Research Study. The poll of over 2,400 customers aged 18 to 81 and up says a “customer-first” approach is a big factor in customer satisfaction. Customer-first marketing means more than just […]
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Most everyone reading this piece understands that life goes by too quickly. Not that long ago my wife Michelle was bringing her 85-year-old father back from a doctor’s visit that revealed he had terminal cancer. He would live about six more weeks before he passed away. He was a special man that lived a great
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Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. Nearly 60% of Instagram users are between
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User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. It’s why there has been
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Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in. A buyer
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Tips on how to create a non-profit marketing plan with limited funds Non-profit organizations face one of the biggest digital marketing challenges of all: having limited funds or no money at all. Nonprofit organizations have to operate and thrive in marketing their cause without spending a substantial amount of money. This is difficult because bigger organizations
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Hey, it’s Darren Rowse from ProBlogger here. I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks and a whole lot more all designed to help you as a blogger to start an amazing blog, to grow an audience, to create content that will change the world and make money from
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Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Most of us wouldn’t have a clue how to accomplish such a feat. Luckily for us, Rachel and
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The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends: The majority of the engineer’s buyer journey has moved online. The majority of the #engineer’s buyer journey has moved online, says @RebeccaG. #CMWorld Click To Tweet Engineers valued
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