Today’s marketing automation will mean less content work tomorrow, right? Funny thing: IBM promised to tame the “paperwork explosion” through the widespread acceptance of its latest technology, the Selectric typewriter. The year was 1967. You know what happened next: Paperwork increased. Fast-forward five decades. “Automation” technology dominates the marketing conversation, promising to reduce or eliminate […]
I’ve been experimenting with Facebook Live for Mac using a software I’m helping promote called Ecamm Live. The show I’ve created is a proto-news kind of show, and I’m trying to make it better every episode. But every time I go live, I end up wishing YOU would make a show, too. So here are
The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that
How to Create Quality Blog Posts Surprisingly Rapidly Read More »
Gone are the days where the marketing department operated on a “wing and a prayer.” Data is now available on every marketing tactic imaginable. That’s good and bad. It’s good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. However, it’s also bad because there is literally so much
How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing? Read More »
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Who wouldn’t love to have a catchy little jingle for their small business? Best Commercial Jingles It seems the best commercial jingles are associated with some really successful companies, brands, and products. So you think, there’s no way I can get a jingle as effective as that! Wrong. The trouble is, you’re probably overthinking it.
Create One of the Best Commercial Jingles for Your Small Business? It’s So Easy! Read More »
6 top tips for creating a strategic social video on a budget It only takes one train journey or a merry stroll through our towns to notice people of all demographics are glued to their phones. Much of the content they’re consuming is video and not just any video but mobile first video on social
How to create a social video that doesn’t break the bank Read More »
If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands
Why emotion is crucial to create brand advocates — and what you can do about it Read More »
55 years ago, a timid, unassuming high school student changed the world forever. After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something … The criminal was someone he’d
7 Signs It’s Time For You to Create an Online Course of Your Own Read More »
Thinking about “doing” video is easy; implementing it can be difficult. Or is it? Here you’re going to learn how to create a YouTube video campaign in just 30 minutes. How Long Should Your Video Be? Video platform Wistia analyzed 564,710 videos which had a combined count of 1.3 billion plays and came to the
Create A Quick YouTube Campaign In Just 30 Minutes Read More »
