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How to Create Tons of Good Marketing Content

search engine optimization for dummies, SEO BLOG /

Today’s marketing automation will mean less content work tomorrow, right? Funny thing: IBM promised to tame the “paperwork explosion” through the widespread acceptance of its latest technology, the Selectric typewriter. The year was 1967. You know what happened next: Paperwork increased. Fast-forward five decades. “Automation” technology dominates the marketing conversation, promising to reduce or eliminate […]

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How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Cross Channel Marketing, SEO BLOG /

Gone are the days where the marketing department operated on a “wing and a prayer.” Data is now available on every marketing tactic imaginable. That’s good and bad. It’s good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. However, it’s also bad because there is literally so much

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Create One of the Best Commercial Jingles for Your Small Business? It’s So Easy!

Marketing Tips, SEO BLOG /

Who wouldn’t love to have a catchy little jingle for their small business? Best Commercial Jingles It seems the best commercial jingles are associated with some really successful companies, brands, and products. So you think, there’s no way I can get a jingle as effective as that! Wrong. The trouble is, you’re probably overthinking it.

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Why emotion is crucial to create brand advocates — and what you can do about it

Channel: CMO Zone, How To Guides: Marketing Strategy, Marketing Strategies Column, SEO BLOG /

If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands

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7 Signs It’s Time For You to Create an Online Course of Your Own

Business, SEO BLOG /

55 years ago, a timid, unassuming high school student changed the world forever. After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something … The criminal was someone he’d

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