Editor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Mediocre content marketing is often built on the shaky foundation of assumptions and generalities. Creating detailed personas and […]
CMY Finalist Advice: Create Personas Before Content Read More »
Building a personal brand is a monumental undertaking. Nonetheless, it’s a worthwhile one. The brand you create for yourself influences what the world thinks when it hears your name. The better your personal brand, the better your reputation and the opportunities that come with it. Anybody can create a personal brand, and almost everyone uses
5 Tools To Create Online Courses (& A Formidable Personal Brand) Read More »
Photo credit: ronstik/Shutterstock Creating a website that people will like can be difficult, yet it’s certainly attainable. This article gives you the best tips to help you create the most stunning website possible that users will like and engage in with your business. No matter the type of business you are operating, it is imperative
Marketing Podcast with Ann HandleyPodcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two about
Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ann Handley. She is the Chief Content Officer for MarketingProfs. Also the co-author of “Content Rules.” I think I had she and C.C. on when that book came
Transcript of How to Create Ridiculously Good Content Read More »
You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008. Today, Marcus is The Sales Lion and spends a lot of time behind a microphone, urging companies to do what it takes to
How to Tear Down Silos to Create a Culture of Content Read More »
Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that
geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s at. The more content, the bigger chance you have to
Leveraging Digital to Create Winning PR Campaigns Read More »
“This product is sooooo boring! How can I possibly write anything interesting about it?! This sucks. I hate my job and I’m going to go drive for Uber instead!” The last part may be a bit of an exaggeration, but we’ve all been there. After having worked with some mind-numbingly boring products and services over
How to Create Sexy, Interesting Content for a Boring Industry Read More »
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to
How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use) Read More »
