NOW UPDATED! This post has been expanded for 2017. Enjoy! What is a “marketing funnel”? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible. Basically, your marketing funnel is made up of several […]
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I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in which the content actually provides value to the consumer. But a lot of content out there just exists to toot its own horn. The trick to
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Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to them as link-bait. In the world of SEO, content with link-bait value is gold. They can help increase your website’s rankings in
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Marketing Podcast with Ryan HolidayPodcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Holiday.
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Back to Podcast John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing. But the fact is, most businesses rely on that thing that sells
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If you visit any business website, including this one, one thing you’ll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you’re promoting a product or service) need case studies, as
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Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years. More than 1 billion
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Usefulness Content Freshness Meetings are necessary, but boring meetings are optional. “How to Create Awesome Meetings”, written by a professional facilitator who has been in over 2,000 meetings provides a simple 10-step process to improving the productivity and engagement of your meetings without the need for
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Would you build a new house without a plan? Of course you wouldn’t, right? To build a house that’ll last a lifetime you need a framework and architecture – a documented outline and plan is what helps ensure the house is developed on time, meets standards and is both solid and safe to live in.
How to Create a Content Marketing Architecture, Framework and Plan [Podcast] Read More »
Have you considered creating a custom Facebook frame for your business? Facebook launched their Frame Studio tool as part of the Camera Effects platform back in April, improving on the original custom filters tool launched late last year. The tool makes it easy to create your own, custom image overlay, which you can then share with
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