Creating a website for your business doesn’t have to be a headache and it certainly doesn’t require hiring an expensive design agency to create it for you. Depending on the type of business you own, there are several quick and affordable solutions. There are three main categories of business websites: Simple and information website that […]
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The “About Me” page is one of the first pages that site owners and bloggers create when first going live with their site. However, more often than not, this page is quickly thrown together and left to stay the same for many months or even years. While you might not think the about me page
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Facebook continues to put increased emphasis on Groups, with Chief Product Officer Chris Cox this week announcing that Groups for Pages are now available for all Pages worldwide. Facebook started allowing Pages to post as Pages in groups earlier this year, then extended that to enabling some Pages to create linked groups. Now, as they
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One of the best ways to figure out what your customers want is to ask them. Don’t get me wrong, looking at numbers and statistics gleaned from various sources is helpful, and this includes comments on posts, Facebook Likes, click-through rates, newsletter subscriptions, and more. But, you’ll never learn more than when you hear the truth
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We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the
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The ability to excite and inspire is a critical ingredient for online marketing success. What are you doing today that will connect and engage viewers of your content? Boring industries don’t have to be boring. NBC built an entire series, “The Office,” around the daily doldrums of a paper company in Scranton, PA. Nine seasons,
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Creating your social media strategy and tactical plan 1 – Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the
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Hans / Pixabay Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist? If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The
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There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place
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Want to know where you friends and family are? Map My Contacts, an open-source web app, will help you quickly visualize the location of your Google contacts on a world map. It reads the addresses of people from your Google Contacts and puts them all on a Google Map using a simple Google Script. Create
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