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Customer experience journey 1

How to create surveys to better understand the customer journey

Customer Experience Management CXM, SEO BLOG /

Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient to get ahead, customer service becomes a key part of a company’s strategy. Consequently, the organization which successfully maintains the best relationship with its customers manages the best returns in terms of income. As a result, […]

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Create Content for the ‘Why’, Not the ‘What’

Content Marketing Strategy, Editorial Strategy and Planning, SEO BLOG /

Editor’s note: You may have missed this article when we published it last year. We’re sharing it now because it’s a critical reminder of the key ingredient for any successful content marketing program. After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following

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How To Create Actionable PPC Reports

Basic PPC Strategies, ppc reporting, reporting, Reporting / Conversion Tracking, Search, SEO BLOG, tools /

July 5, 2017 While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to

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How to Create Perfect Surveys for Better Customer Care

SEO BLOG, Uncategorized /

Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one of the most straightforward ways to get data you can use. But problem: most

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How to Create a Link-Building Strategy from Scratch

General, SEO BLOG /

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” In March 2016, Google Search

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White Label Livestreaming Lets You Create Live Video Without a Third-Party Brand

Interviews, Livestreamed Livelihoods, SEO BLOG /

Small businesses now operate in a highly competitive “attention economy” — and it’s getting more challenging everyday to get and hold that attention. If your small business is using video, you want viewers to experience your message without any distractions which might detract from your branding. You can reduce distractions by simple removal of watermarks

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How to Create Your First Kissmetrics Campaign

Academy, Keeping My Best Customers, SEO BLOG /

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this

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How to Create a Winning Content Marketing Playbook

Content Creation, content distribution, Content marketing, Content Strategy, Marketing Strategy, SEO BLOG /

The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis,

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