What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I […]
How to Create Content Unicorns and Ignore the Donkeys Read More »
Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The
How SEO can create budget efficiencies in paid search campaigns Read More »
What makes a good about page? Considering most people just slap on a paragraph and leave it at that, it might seem as though I am asking a lot. But a good About page is an opportunity to hook the reader with nothing but the bare facts about your product or service. So why wouldn’t
Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are
4 Tools to Easily Create Videos to Diversify Your Content Marketing Read More »
June 22, 2017 Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make. The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. While this is a
Use Historical AdWords Data To Create Your Own Bid Simulator Read More »
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a
We know you’ve heard it before (um, even from us) — you should join a mastermind group, also known as a group of 4-6 people who meet about every two weeks to give each other advice and hold one another accountable to big goals. It’s kind of a no brainer, isn’t it? We all know
Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day. Obviously it is a network with increasing influence. So you should
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