Website builder Wix wants to make it easy for people to grow their businesses. The company has unveiled a suite of products called Ascend to give them everything they need when they first start out, including tools for search engine optimization (SEO), Wix is known for customer relationship management (CRM) tools in Ascend. Ascend comes […]
Wix Launches Ascend CRM Tool Suite for SMBs | News & Opinion Read More »
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their
4 Tips for Driving the Customer Journey with CRM Read More »
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients
Why It’s Time to Embrace a Real CRM Tool for Your Business Read More »
Most business owners understand the importance of managing customer communications. But not as many put the time and effort into managing their professional contacts. Simply having a LinkedIn account doesn’t ensure that you’ll actually nurture those relationships that could lead to new partnerships or business opportunities down the road. That’s where Phello comes in. Read
Spotlight: Phello Uses CRM Tech to Help You Manage Professional Contacts Read More »
Zoho has recently released the latest addition to its customer experience CRM platform offering the one-two punch of advanced analytics and artificial intelligence. Zoho CRM Plus lets small businesses without big IT budgets compete with the bigger players by letting different departments like customer support, marketing, sales and operations work together. A Look at Zoho CRM
Unlock the Power of AI and Analytics with New Zoho CRM Plus Read More »
You can do 99.99% of blogging right. Virtually no blogging mistakes. Save 0.01% of the time. But your blogging business dies if you find your emails landing in spam. I found a spam email today. Sometimes I scan my junk mail for examples; teaching purposes. Check out this screenshare video as I delve into a
6 Ways to Improve Your Marketing with a CRM Marketing Strategy Read More »
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Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. Often times, if revenue can be attributed back to something, it’s to the marketing channel responsible for the lead. This measurement is usually implemented with either a first or last touch attribution model for channel
Unlock multi-touch attribution with CRM campaign tracking Read More »
Customer relationship management (CRM) has seen quite the evolution over the last several years. For a long time, companies and brands utilized multiple disparate tools to attract and retain customers, and often without any real cohesive strategy around that goal. As CRM mega platforms like Salesforce and Microsoft Dynamics 365 emerged, CRM became more of
? We are back with another This Week in Small Business and back with a familiar guest. But to find John “Colderice” Lawson, I had to go to Las Vegas to get him to appear on the show. And I’m glad I did because he’s got some valuable insight into two articles that grabbed my
Best Project Management and CRM Software – and Why Your Small Business Needs It Read More »
