rawpixel / Pixabay If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To […]
10 Proven High-Performance Email Tactics For CRM Program Leaders Read More »
The interest in blockchain technology and cryptocurrencies is growing rapidly. And Amazon’s announcement earlier this week of a new patent that may allow them to sell the identities of cryptocurrency users added even more fuel to the fire of interest. This high level of interest was obvious at last week’s CRM Evolution conference, as Never
parthshah000 / Pixabay Building and maintaining relationships with new and existing clients is top priority for all B2B firms—regardless of the industry. Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in
7 Considerations When Choosing a CRM Solution for Your B2B Firm Read More »
The First Sale is Only the Beginning When it comes to customer onboarding, it doesn’t matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process. What they are doing isn’t complicated
How to Use CRM Best Practices to Improve Client-Onboarding Read More »
In Parts 1 and 2 of this B2B blog series, we discussed how to effectively use different channels for your B2B efforts as well as how to build your audiences, then segment and leverage the right content for mid-funnel remarketing and your overall nurture program. In the last part of this series, we are going to
The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits Read More »
Zoho offers an expansive suite of tools for businesses, covering sales, marketing, customer support, finance and other necessities. This week, the company announced its first bot and launched an infrastructure service in support of apps made with its tools. The bot – or AI assistant, in the company’s description – is call Zia Voice, and
Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service Read More »
When many think about artificial intelligence (AI) today it’s usually centered around headline grabbing examples of it addressing the futuristic type issues and challenges. And because the media lens focuses on those “eye-catching” use cases, many small businesses don’t feel like AI is really something that they would benefit from. But, according to Jon Lee,
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns. Download FREE resource – Essential Digital Marketing
20 CRM tools to help manage your influencer marketing campaigns Read More »
When a business puts together a strategy for their sales, there are many aspects that need to be given attention to in order to maximize profit in the shortest amount of time. Because of this, businesses can sometimes struggle with deciding what strategies they should be prioritizing, and which ones they can put less of
Why CRM Should Always Be at the Center of Your Sales Plan Read More »
Content marketing isn’t easy to do. There’s no doubt that it’s effective, but it’s very hard to do it well. It’s a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of
How To Use CRM Data Mining For Smarter Content Marketing Read More »
