Data science from social media could do more than just help track the spread of COVID-19, and when … [+] used properly could help alert users of potential dangers. Getty On Wednesday the World Health Organization (WHO) declared COVID-19 a global pandemic – the first time such a declaration has been made since the H1N1 […]
Data Algorithms Are Being Used On Social Media To Track COVID-19’s Impact Read More »
“That sounds like a great idea, but what does the data tell us?” In recent years, the principle of evidence-based advertising has taken hold of the industry, bringing the tension between advertising as a science and an art to the foreground. For some, like Professor of Marketing Science Byron Sharp, the answer is clear: in
Don’t misinterpret the data: Evidence-based advertising needs experience-based context Read More »
Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic
The data behind incrementality on Amazon Read More »
March 3rd, 2020 Marketing Luke Fitzpatrick The web is the world’s largest data repository. It’s expected to house roughly 40 zettabytes by 2020, making it the number one source for generating valuable information. As a result, businesses are leveraging data that’s hidden in plain sight to increase their bottom line. One particular strategy that’s helping
How to Incorporate Data Into Your Bottom Line Strategy Read More »
Among the professionals who spend their careers managing and optimizing customer data, it isn’t a secret just how powerful it is. In today’s experience economy, it is the most important ingredient for crafting deeply personalized experiences, delighting customers, and delivering exceptional value. That said, that undertaking entails significant responsibility: Managing a customer’s data is a
Stuck Between Data Regulation and Customer Experience Read More »
SHOHAM, ISRAEL – MARCH 04: Central Election Comittee member wearing protective gear holds a Blue … [+] and White Party ballot as she counts votes cast by israeli voters under Coronavirus concerns on March 4, 2020 in Shoham, Israel. 4076 Israelis in home Quarantine due to COVID-19 concerns voted in isolated tents for the Israeli
6.7 Million People Just Mentioned The Coronavirus On Social Media In One Day. Here’s Why Read More »
Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and and the Interactive Advertising Bureau (IAB). The report was based on data from a survey conducted in September and October 2019 among 100 advertisers, marketers,
Audience Data Strategy: Most Businesses Unprepared Read More »
Story. When there’s simply data, it’s all noise. It’s impossible for a human being to absorb data without a narrative. Once we figure out how to turn your features and ideas and benefits and effort into a story, though, it becomes information. And then we can act on it. We have a story problem. All
The difference between data and information Read More »
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If you’re a blogger, you’ve probably asked your editor “how long should this blog post be” more times than you’d care to admit.
How Long Should Blog Posts Be in 2020? [New Data] Read More »
Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. According to the Sprout Social Index: Empower and
How Storytelling with Data Helps Secure Executive Buy-in Read More »
