We have frequently touted the importance of collecting detailed data about your app and how people are using it. Once you have all of that data it’s hard to know what to do with it. Of course, you build reports and analyze performance but there is so much more that your mobile data can enable, […]
How to Leverage Mobile Data Across Your Business Read More »
Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the data to target and track ads, manage tags, present content, provide embedded social functions and
Namogoo launches service to track personal data leakage through third parties Read More »
July 17, 2018 Data, Data, Data… We hear it every day. We work with it constantly. It is the core of online advertising. 1st, and 3rd party data sets are both used to varying degrees to help customize unique advertising strategies that deliver highly targeted ads to people with the right message at the right
Learning to work with large data sets is like growing up: you start with spreadsheets, with fragile functions that break on any change to the data. Then you begin to crawl and maybe learn VLookups to join data together. Your data might be a hundred rows in a spreadsheet and works just fine. Your spreadsheet
A Non-Coder’s Journey to Becoming a Data Engineer Read More »
A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data together into a “360 customer view”, failed to solve the complete problem. But there is
The benefits of using a Customer Data Platform CDP Read More »
Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and improvements made to the platform day by day. Haven’t used Data Studio yet? Read our post here that gives an overview of the tool, including what it is and how it works. Now, let’s get started walking through the new updates
July 2018: What’s New & Improved in Google Data Studio Read More »
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations. Join our panel of experts this Thursday and learn
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Read More »
Google has announced a new Measurement Partners program to offer more options for marketing advice and insight. Source link
Google Announces 'Measurement Partners' to Provide More Marketing Data Solutions Read More »
We often hear about “big data” and its many uses, but where does that data actually come from, and how do we collect it and put it to use? Source link
The Deluge of Data – and What to Do With It [Infographic] Read More »
Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think
Report: Most consumers think companies aren’t doing enough to protect their data Read More »
