TheDigitalWay / Pixabay Secure Your Personal Data Think about the many places your personal data lives – the documents that contain it, the businesses collecting it, the devices storing and sharing it, the websites and apps using it. Fraudsters work by targeting those sources of data to ultimately profit from it. Despite the “how” and […]
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more Read More »
If it seems like your neighbors are receiving more packages these days, you’re right. According to Mary Meeker’s 2018 Internet Trends Report, online shopping makes up 13% of retail sales worldwide. Although e-commerce has steadily won a larger share of physical retail over the last decade, it doesn’t mean online companies can rest on their
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
Google Data Studio, the custom data dashboard platform, now supports obtaining 16-months of Google Search Analytics data from the Google Search Console. This brings Google Data Studio to the same length of data as the Search Analytics API and the new beta Search Console. The only reports that do not have 16-months of data with
Google Data Studio now gains 16 months of Search Analytics data Read More »
Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and third-party data. To help answer that question, two London-based firms — performance-based online agency Roast and ad platform Teads — decided to conduct
Is third-party data targeting more effective than contextual targeting? Read More »
Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent
How AI-driven call intelligence can close the online/offline data gap Read More »
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns. Geography is
How to Analyze Location Data for Next Level Geo Analysis Read More »
LinkedIn has released a new report on workplace culture trends, and what keeps people at certain organizations. Source link
LinkedIn Releases New Data on Workplace Culture Trends [Infographic] Read More »
Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are teaching your customer what is possible and what is the norm. Forrester says
How to Improve Customer Experience With Big Data Read More »
