The best creative in the world can’t save a marketing campaign if the data it’s based on is bad, and having good data means going beyond targeting nthe right campaigns to the right people. It means also knowing… • What stages of the buying journey your customers are in so you can target content exactly to […]
6 Ways Bad Data Can Cost You & 5 Tips for Cleansing It Read More »
Marketing Advice from DAOStack’s Decentralized Data Revolution The incremental eras of industry have been defined by the inevitable parallel progress of technologies and infrastructural methodologies, in a combination between evolution and revolution. Many have claimed that we are in the process of approaching the ‘Industrial Revolution 4.0’. That is, if we have not reached it
Marketing Advice from DAOStack’s Decentralized Data Revolution Read More »
The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual who’s looking at the data. Looking Ahead with Excitement My niece is entering the University of Michigan this fall to begin her undergrad years.
Chart of the day: Facebook Users’ Privacy Concerns In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda – people have undoubtedly become wary of their personal details saved online. However, it’s interesting
Is your data being used to fight the wrong fight? Read More »
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using. Enter Swedish networking and telecoms company Ericsson and its mobile ad division, Emodo. The company has launched
Ericsson ad division says carrier location data provides it with competitive advantage Read More »
Posted by Carlosesal There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the decision-making process for many
What Data Does Social Media Have on You? Social media is lousy with algorithms crawling about, seeking information about every single person online. These algorithms are programed by private industry, by government agencies, and by strange young men in their parent’s basement. Oh, and of course this very website is already drilling deeply into YOUR
Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, often invisible to human users. Structured data first hit the forefront of our collective minds back
What happened? Ticketfly, an event-ticketing company owned by Eventbrite, recently confirmed a data breach after hackers held the company’s database at ransom, then dumped it online. The names, addresses, email addresses and phone numbers of over 26 million Ticketfly users were exposed in this breach. Source of Breach Prior to Ticketfly’s announcement, Motherboard reported that
Ticketfly Data Breach Impacts 26 Million User Accounts Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts I had the opportunity to discuss performance metrics and nonprofits with Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World. What Gets in the Way
