Data

The Key Ingredient of Marketing Campaign Success: Quality Data : MarketingProfs Article

SEO BLOG /

Imagine you are planning a dinner for friends. You pull together your guest list and agonize over the menu. You make countless stops at various stores and markets to get the best, freshest ingredients. You want your friends to remember this meal—and your culinary skills—so you follow the recipe meticulously. Now, imagine you left your […]

The Key Ingredient of Marketing Campaign Success: Quality Data : MarketingProfs Article Read More »

For More Effective Campaigns, Try a Data Management Platform

SEO BLOG /

As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effective data-driven campaigns. How do you capture all that valuable audience data from a variety of sources, shape it into actionable insights, and then activate it to drive positive business outcomes?

For More Effective Campaigns, Try a Data Management Platform Read More »

The Data Decision – Why We Explored a Managed Services Strategy

Big Data, database, database administration, database as a service, Developer, mobile app development, mobile app strategy /

Among the innumerable details startups must get right to raise (or accelerate) their chances of success, striking the right balance between tackling technical tasks internally versus enlisting managed services can be a particularly vital one. Finding that equilibrium requires startup leaders to be realistic about the specific drivers that are most critical to their burgeoning

The Data Decision – Why We Explored a Managed Services Strategy Read More »

Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimization

Channel: CMO Zone, Marketing Day /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimization Read More »

Customer Relationships – Content, Customer-Centricity, and the Power of Data: Acxiom’s Tim Suther on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, Content, customer relationships, Metrics & ROI, segmentation /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.”

Customer Relationships – Content, Customer-Centricity, and the Power of Data: Acxiom’s Tim Suther on Marketing Smarts [Podcast] : Marketing Podcast Read More »

LiveRamp adds outside quality scoring to its third-party data marketplace

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes

LiveRamp adds outside quality scoring to its third-party data marketplace Read More »

Is Influencer Marketing Dead? A Hard Look at The Newest Data

Marketing /

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new

Is Influencer Marketing Dead? A Hard Look at The Newest Data Read More »

Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability

data security, DatabaseProNews, Facebook, Firefox, Google Chrome, NetworkingFiles, NetworkNews, SecurityProNews, SysAdminNews /

Google Chrome and Mozilla Firefox might have inadvertently leaked the Facebook usernames, profile pictures and even the likes of their users because of a side-channel vulnerability. A side-channel vulnerability was discovered in a CSS3 feature dubbed the “mix-blend-mode.” This allowed a hacker to discover the identity of a Facebook account holder using Chrome or Firefox by

Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version