Data

How to Optimize Your Site for Search Ranking with Your Web Analytics Data

analytics reports, conversion rates, Google Analytics, mobile-first index, optimization, organic traffic, page speed, search ranking, SEO, Web Analytics, Webmaster /

Despite a large number of keyword-optimized posts, do you fail to generate enough organic traffic? Some webmasters and SEOs find that they are not yet ranking for coveted keywords or in their target geographies. Even with a lot of hard work, webmasters may find that their traffic is untargeted, which leads to lukewarm conversion rates. […]

How to Optimize Your Site for Search Ranking with Your Web Analytics Data Read More »

Use Google Analytics, Data Studio to Plan Inventory

Analytics & Data /

Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical

Use Google Analytics, Data Studio to Plan Inventory Read More »

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

SEO BLOG /

Posted by Lea-Pica If you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights.

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday Read More »

What data do you need to find, pitch and win new SEO clients?

backlinks, data, Keywords, search engine, Search Engines, Search Marketing, SEO, SEOs /

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key

What data do you need to find, pitch and win new SEO clients? Read More »

How brands can find and keep customers without third-party data

A-From MTT, Channel: Martech: Analytics & Data /

If you come back in the next world as a kind of data, try to avoid coming back as third-party data. That’s because third-party data — collected in almost every way except a direct contact between a brand and its customers — is rapidly falling out of favor. It’s battling the new General Data Protection

How brands can find and keep customers without third-party data Read More »

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

SEO BLOG /

Posted by Tom.Capper If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could

How Much Data Is Missing from Analytics? And Other Analytics Black Holes Read More »

Facebook ‘Weaponized’ User Data, Says Bikini Photo-Finding App Developer

data privacy, Facebook, MarketingNews, Six4Three, SocialMediaNews, user data /

Facebook is facing accusations of gathering more user data than disclosed. According to court filings, former start-up Six4Three claimed that the social media company conducted mass surveillance on its users and their friends alike. Based on the lawsuit documents, Facebook reportedly had access to its users’ text messages, photos, and microphones. It can even track

Facebook ‘Weaponized’ User Data, Says Bikini Photo-Finding App Developer Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com