Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. Brands need to be cognizant of consumers’ feelings about the security of their personal information […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! John Foreman is the chief data scientist for MailChimp. John has performed analytics work for some of the world’s largest brands, including Coke, Royal Caribbean, and Intercontinental Hotels. I invited John to Marketing Smarts to talk about his book, Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step. Without
How To Find & Fix These 3 Red Flags In Your Google Analytics Data Read More »
Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against smaller data sets and make analytics a more actionable
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data Read More »
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman. Chris Sherman At first glance, using markup and structured data can seem
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. The report was based on data from a survey of 500 professionals with responsibility for, or influence over, data strategy and/or management at B2B organizations with 500 or more employees. Respondents estimate that
Ecommerce companies use multiple tools and services. A business could have an ecommerce platform, a marketing automation tool, an email service provider, a web analytics service, and more. Most platforms have their own dashboards, which measure different aspects of the business. Some dashboards can overlap. For example, an ecommerce platform and web analytics service could
Drowning in Data? Consider a Business Intelligence Tool Read More »
As we approach the end of May, thoughts of summer and vacations begin. Naturally, a key component is finding the best place to stay and often that means considering the hotel options at your chosen destination. But what’s the best way to decide? That’s where reading reviews is so important. And that brings us
See What Your Guests Think with Data Visualization Read More »
Posted by willcritchlow It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice. With that out of the
What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions Read More »
