While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for 2020. It’s one thing for me to offer their executive summary, it’s another to hear it directly from them. Plus, these folks will be helpful as you look for executive buy-in. […]
What are analytics experts looking to in 2020 with data and privacy? Read More »
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no longer
Facebook blocks mobile app advertisers from using device-level data Read More »
Selling on Amazon’s Vendor Central, where you sell your products directly to Amazon, has always been a coveted option for brands and manufacturers wanting their products on Amazon.com. One of the downsides of the Vendor Central platform has been how little data you can access as a Vendor. Getting access to information about sell-through and
Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free Read More »
From segmentation to email, A/B-testing, and website analytics, marketers use data in every facet of their roles. And before the new era of privacy, marketers used third-party data to provide customers with personalized interactions and messaging. However, in the wake of data breaches and scandals, coupled with the introduction of more stringent data and privacy
Zero-Party Data: What It Is and How to Collect It Read More »
Google is upgrading Search Console giving users the ability to download complete sets of data from reports. Previously, Search Console only allowed users to download specific table views. In addition to exporting more and better data, Search Console reports will be easier to read once they’re downloaded. This change is being made in response to
Google Lets Users Download Complete Sets of Data From Search Console Read More »
Search Console users can now download complete information (instead of just specific table views) from almost all reports, Google announced Wednesday. Data can be exported as a Google Sheet, Excel or .CSV file. Source: Google. Why we care Being able to export your Google Search Console reports makes it easier to analyze and manipulate the
Google Search Console now lets you export more data Read More »
We have heard users ask for better download capabilities in Search Console loud and clear – so we’re happy to let you know that more and better data is available to export. You’ll now be able to download the complete information you see in almost all Search Console reports (instead of just specific table views).
More & better data export in Search Console Read More »
Facebook has invested in a number of internet infrastructure projects that aim to get more people … [+] throughout the world connected to the internet. (Photo by Chesnot/Getty Images) Getty Images Facebook wants to get 3.5 billion people online. Today, it published its latest annual Inclusive Internet Index, reporting that even though 4.1 billion individuals
Facebook Aims To Get 3.5 Billion People Online So That It Can Profit From Their Data Read More »
Identify the Company Your Site Visitors Work For You can also use IPData.co to identify the company of a person visiting your website. This is particularly useful to marketing teams who are trying to determine if a target account is visiting their business’ website and what pages they’re frequenting. It’s a useful prospecting tool that
Leverage Geolocation Data to Deliver a Better Site Experience with IPData.co Read More »
Employees in your small business often have a direct impact on your business success. If you have a diverse team on board, your business is more likely to be successful. According to the latest data compiled by SCORE in the form of an infographic, small businesses having diverse teams are more innovative and better perform
Diverse Small Businesses are More Successful, Data Shows Read More »
