Data

Customer Relationships – Use Data, Experiences to Create Lifetime Customers: Sitecore’s Lars Petersen on Marketing Smarts [Podcast] : Marketing Podcast

customer relationships, Marketing Strategy, Metrics & ROI, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lars Birkholm Petersen is global director of business optimization services at Sitecore, where he helps organizations use data to create connected customer experiences using innovative technology. He’s consulted with hundreds of organizations to improve their use of technology in connecting […]

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As GDPR approaches, marketers are moving away from their reliance on third-party data

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, SEO BLOG /

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is

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How Location Data Is Reshaping Mobile Advertising and Attribution

Advertising, SEO BLOG /

With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering content that is irrelevant or annoying. Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and useful content at

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3 things marketers can take away from the Facebook Data debacle

Facebook Marketing, SEO BLOG /

After two days of appearing in front of Congress, Mark Zuckerberg’s Facebook platform largely avoided any negative repercussions, it grew! Last month, Facebook experienced the biggest “scandal” in the history of the company when it was revealed that tens of millions of users had their data improperly and illegally compromised in the interests of targeting

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Moz’s Link Data Used to Suck… But Not Anymore! The New Link Explorer is Here – Whiteboard Friday

SEO BLOG /

Posted by randfish Earlier this week we launched our brand-new link building tool, and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today’s Whiteboard Friday, Rand transparently lists out many of the biggest complaints we’ve

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The 4 data metrics your marketing team needs to track for better conversions

Conversion optimisation strategy, SEO BLOG /

Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how to use them to boost sales. Thanks to advances in big data and analytical technology,

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Is Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for Marketing

SEO BLOG, Social Media /

Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience. The network is now working to correct some of these problems, but only time will tell with how the network will fare. But if new 2018

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Introducing a Whole New Way to Prep Data in Tableau

data analysis, Data Visualization, SEO BLOG, Tableau, Uncategorized /

Analysts spend 80% of their time prepping data and only 20% of their time analyzing it … (Forbes). After years of cleaning data in excel, python or other tools, Tableau has released their answer to our data woes with Tableau Prep. The tool has been released as part of Tableau’s Creator tier. The Seer team dug in

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