Backups are an insurance policy for your ecommerce store that you hope never to use. Unfortunately, many backups aren’t adequate. The purpose of a backup is to recover the code and data to your store. It could be a partial loss, such as accidentally deleting a popular product. Or it could be the loss of […]
Pointers on Backing Up Ecommerce Data Read More »
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the challenge of reaching a target audience where they spend most of their time, which today is within mobile apps and browsing social media. When we look at Google, Facebook and
Customer acquisition on social media – with your own data Read More »
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business
You vs. data: Where people fit in modern retail marketing strategy Read More »
The facts: Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform
Facebook Reports Large Q1 Ad Revenue Gains Despite Data Privacy Scandal Read More »
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. You can even introduce structured data that Google
How to add HowTo structured data to your how-to article • Yoast Read More »
Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be “data-driven”, you, yes you, need to make sure that your marketing decisions are informed by
Is your Google Analytics Data GDPR ready? Read More »
The facts: Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform
Facebook posts large Q1 ad revenue gains despite data privacy scandal Read More »
Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one piece of this puzzle, data visualization is another step towards ‘making more sense’ of the information at your disposal. In this quick guide, we’ll show you how to use it for better decision making. While
The Marketer’s Three Minute Guide to Data Visualization Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto Read More »
If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience
A Data Driven Way to Rank Faster Read More »
