Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How many times have you seen a retargeting ad enticing you to buy a product you’ve already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience’s trust in […]
Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an
Bottos launches a marketplace for data to train AI models Read More »
As consumer attention becomes fragmented and distributed among numerous social media channels, creative production is more important and more challenging than ever before. Gone are the days when a marketer could produce a handful of standard creative variations to apply uniformly to television, print, radio and even online display formats. To hook and retain a
Why Data Should Inform Creative Production and Activation Read More »
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances. Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR. The OpenGDPR framework was announced late last week by its
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a crisis hits, brands tend to panic. Too often, no one’s sure who should answer media inquiries or respond to comments and questions about the situation on social media. And even if there is someone whose job it is
It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the
Do marketers really want to be data scientists? Read More »
Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook
Senators introduce privacy “bill of rights” to protect consumer data Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josh Dreller is vice-president of product marketing at 4C, a global leader in data science and media technology. He’s been a search marketer since 2003, with a focus on SEM technology. I invited Josh to Marketing Smarts to talk about
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Smart brands invest in understanding their audience. They purchase expensive third-party research reports, conduct focus groups and administer surveys, and ask sales and customer service teams to share insights into the mind of their customers. But how committed are you
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to
