Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for personalization can impact a customer’s loyalty and is a challenge that brands big and small still struggle with daily. For nearly a […]
Time for brands to take customer data personally Read More »
Facebook has been reeling ever since the Cambridge Analytica scandal. The company’s breach of trust has sparked loads of questions about how it protects user information. At this point, the future of the platform hinges on whether it can regain trust. Otherwise, the social media giant might face the ultimate consequence of more users abandoning the platform. To do so,
A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center
Posted by Tom-Anthony During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with
Google Confirms Chrome Usage Data Used to Measure Site Speed Read More »
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being
Survey: Chasm exists between brands and consumers on data privacy Read More »
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the misuse of its data by Cambridge Analytica, which ran highly targeted ads for the Trump campaign in the 2016 election. Now, in an effort to placate regulators, investors and users, Facebook has
What’s the future of consumer data now that Facebook is pulling back? Read More »
Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors,
Preparing for the General Data Protection Regulation (GDPR) • Yoast Read More »
By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience
Apply Big Data to Create Irresistible Customer Experiences Read More »
Just when you thought it couldn’t get any worse, Facebook revealed that Cambridge Analytica was able to access personal data of up to 87 million users. The figure was shockingly higher than the previous estimate of 50 million. The number was shared by the company’s chief technology officer, Mike Schroepfer, in a blog post. Schroepfer
If you’re like most marketers, you’ve felt the crush of dealing with social media data. Trying to figure out how to use that data can cause a real rift in marketing departments. On one hand, the consumer insights can fundamentally change how you market. On the other hand, the amount of information available is mind-boggling,
Social Media Data: How AI Can Deliver Insights Read More »
