Right now, we’re on the brink of what may be the biggest shift in social media marketing in the practise’s short history, with some of the major strengths of social ads in danger – or at least, set to see significant change which could affect how marketers use them. The Cambridge Analytica scandal is a […]
Facebook Implements New Data Controls – But is it Too Late to Stop Misuse? Read More »
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. The company says it’s trying to make things “clearer” and that it’s not asking for “new rights to collect, use or share
Facebook updates terms and data collection policy to be more ‘clear’ Read More »
Just as people will hasten to say “email is dead,” they often malign webinars as an outdated tactic—particularly those who enjoy making sweeping statements like “this will be the year of livestreaming” or “this is the year of the podcast.” The fact is, this is the year to do whatever your audience responds to, and
Secrets to Webinar Success: Proven Tactics Based on Data Read More »
This article is part of an occasional series from leading voices about key issues facing marketing today. My friend Charlie loves to fish. Last week, he told me about an expedition that produced a huge haul of fish. When I pressed him for details, he eventually confessed that he used a fishfinder—a combo sonar-radar device
Buyer Intent Data: Your Secret to Great B2B Leads Read More »
Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as
3 Data Sources to Use in B2B Segmentation and Personalization Read More »
Facebook is facing a public relations nightmare surrounding its collecting and sharing of user data. Here is the short version. A Cambridge professor used a Facebook survey app to obtain profile information from the 300,000 people who participated. He also was able to gather profile information of an additional 49 million users because Facebook had
Facebook’s Data Scandal Affects Ecommerce Companies Read More »
How is big data changing the business landscape? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Kris Lahiri, Co-founder, Chief Security Officer, Egnyte, on Quora: Big data and its implications are impacting every business from one-person companies to Fortune
Big Data Is Changing Business in Some Surprising Ways Read More »
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways in which Facebook is trying to shift under mounting scrutiny and regulatory pressure. Here’s what we know. What’s changing There has been some confusion about the extent of this
Facebook’s removing third-party targeting data: What marketers need to know Read More »
On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months. Since the ignition of the firestorm over Facebook’s handling of Cambridge Analytica’s misuse of user data, there has been one group that hasn’t had pitchforks out for the social network:
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
