As an agency whose primary focus is building digital experiences, it makes sense that the 2016 rulings to roll out the General Data Protection Regulation (GDPR) would be a subject on which we need to be well-educated. We know first-hand that one of the main benefits of having a website is the ability to process […]
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The flurry of activity in response to the Cambridge Analytica case continues at Facebook. In addition to updating their privacy controls, halting bot and app approvals and conducting forensic audits of previously approved apps, Facebook has now also announced that they’re removing the option to utilize third-party provided data within their own ad tools. Facebook
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Under Armour’s health and fitness tracking app has been hit by a data breach. Roughly 150 million MyFitnessPal have been impacted by the breach. An “unauthorized party” gained information such as usernames and email addresses — but not payment information. Roughly 150 million people who are MyFitnessPal users were impacted by a breach, which Under Armour
Under Armour Discloses MyFitnessPal Data Breach–Impacting About 150 Million Users Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The
Facebook to Cut Off Third-Party Data for Targeted Ads Read More »
Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confusing privacy controls and ending its third party “Partner Categories” program, which allowed the importation of third party “offline” data for targeting. Facebook issued a short statement about the end of Partner
Facebook booting data brokers, simplifying privacy tools to bolster user confidence Read More »
Google adds air quality data in search results – Search Engine Land Thanks to Our Sponsor Source link
Facebook is in the midst at a series of scandals threatening to impact the size of its user base and thus perhaps its usefulness to small businesses seeking to reach potential customers. Small businesses can create Facebook pages for their brands and use promoted posts and other paid advertising to reach Facebook users. However #DeleteFacebook
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
Data is important to ecommerce businesses. But many merchants are not sure how to use it — to collect, analyze, and make meaningful changes to their business. The key ecommerce data it easy to obtain, however. It comes from customers. In this post, I’ll review how to apply basic customer metrics to improve your ecommerce
3 Ways Customer Data Drives Ecommerce Conversions Read More »
