Data

SRAX readies its BIG platform so users can make money from their data

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That is, to users themselves. This week, SRAX (formerly Social Reality, Inc. and pronounced “serrax”) joined the efforts to make that happen. It has started internal testing on a blockchain-based consumer data management and distribution […]

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Second-Party Data | Econsultancy

SEO BLOG / Good To SEO

First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report, created in partnership with Salesforce, addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy. The promise of customer data has tantalized

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Use Data to Find Your Best Customers and Prospects

SEO BLOG / Good To SEO

Just as the universe comprises a wide variety of types of stars, so does your customer base. And like the universe, where some stars shine brighter, some of your customers are better than others. Now imagine the power of being able to separate your worst customers from your brightest star customers—and find more like your

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The top 10 strategies to turn data into actionable analytics

Actionable Analytics, SEO BLOG, Web analytics strategy / Good To SEO

Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. This report, Broken Links: Why analytics investments

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Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]

SEO BLOG / Good To SEO

It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process. A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online.

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4 Solutions To Help Manage Data In Large PPC Accounts

Big Data, SEO BLOG / Good To SEO

March 8, 2018 Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through

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How to Analyze Your Data for Decision-Making

Analytics, Business Thoughts, Measurement Strategy, SEO BLOG / Good To SEO

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14%

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Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

Data-Driven Marketing, SEO BLOG / Good To SEO

By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a more strategic approach to how they manage their data assets.

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The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits

PPC, SEO BLOG / Good To SEO

In Parts 1 and 2 of this B2B blog series, we discussed how to effectively use different channels for your B2B efforts as well as how to build your audiences, then segment and leverage the right content for mid-funnel remarketing and your overall nurture program. In the last part of this series, we are going to

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Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

conversational quesries, CRM, CRMNews, Customer relationship management, DatabaseProNews, einstein analytics, ITManagementNews, ITProNews, Salesforce, SalesNews, SEO BLOG / Good To SEO

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been developing and filling artificial-intelligence features into its system so that users will be able to

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