Social media concept, Asian woman hand using mobile phone to check social network application with … [+] number of Like, Love, comment, people and fovorite icon at desk beside glass in coffee shop Getty Social engagement for the average U.S. brand increased 5% in 2019, fueled by double-digit growth on Instagram and Twitter, and once […]
With agencies getting more project-based work than ever, it’s increasingly important for strategists to be writing more robust creative briefs that get creative teams up-to-speed quickly. Strategists today are moving more swiftly from brand-to-brand and category-to-category, so data and research is exceptionally critical to educate yourself the right way. We spoke to 10 agency creatives
Creative Briefs: How to Make them Better with Data Read More »
Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. and UK based marketers, found that 29% said they spend more on management tech than
Marketers are spending more on data management platforms than operational tech Read More »
Reading time: 5 mins We tend to think that vast amounts of data are representative by definition, but that is not necessarily the case. Big data should also be subjected to stress tests. Three experts enlighten us on the Uber’s and Airbnb’s of online access panels, the rise of the robots and the promise of
Big data and representativity: ‘Data is not research’ Read More »
February 14th, 2020 Conference SMW Staff It’s been said that data is the new oil. As it turns out, it can be a powerful fuel for creativity, too. As we look ahead to a new decade of trends, innovations, and platform updates, embracing the ‘shiny new objects’ without losing the emotional core of your brand
Blend Data and Creativity to Create Experience-Driven, Human-First Engagement at #SMWNYC Read More »
January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of
The state of tracking and data privacy in 2020 Read More »
For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Read More »
Market sizing means estimating the potential of a market – specifically the number of people who might consider buying your product or service and the total revenue that these sales may generate. This is a necessary step for new brands looking to launch, and equally for established brands wanting to change tack or expand into
Market Sizing: How to Do it with Data Read More »
Google Trends is a free and incredibly useful tool that provides search interests, popular keywords and hot topics in a lot of languages for different platforms such as web search, Youtube or Google Shopping. Regardless of the marketing channel, it can be a very helpful tool to get valuable insights and make meaningful choices for
Learn how to chart and track Google Trends in Data Studio using Python Read More »
Reading time: 5 mins Good data protection practice and ethics are essential in research in order to not only comply with the law but also the expectations of individuals that may be the subject of research. In developing a trusted relationship researchers need to follow ethical principles as well as expectations of confidentiality and privacy.
Five data protection issues for researchers to consider in 2020 Read More »
