Have you ever had an irrelevant ad follow you around the Internet for a week? Or did you try to buy something online but checkout was too much of a pain? Or you clicked a link only to land on information different from what you expected to see? Customers today are used to brands disappointing […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
A Solix survey on GDPR readiness, customer data tool for SMBs & more Read More »
The 90th Academy Awards will be announced tonight, and as always, social media will be flooded with real-time updates, predictions and commentary on every aspect – from the films to the fashions and more. But can social media data predict Oscar winners – and more importantly, can that help you in your pool against your
Here are the Winners of Tonight’s Academy Awards – as Predicted by Social Data Read More »
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple
Facebook remains the leading social media platform by a significant margin, but younger users are also turning to Snapchat and Instagram at very high rates. This the top line finding in the latest Pew Research social media report – Pew surveyed more than 2000 U.S. adults (aged 18 or over) in January to get a
Latest Pew Research Data Shows Snapchat Continues to Maintain Hold on Younger Audiences Read More »
No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more
5 Online Tools for Better Business Data Management Read More »
The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant. It is critical that marketers understand how the GDPR affects them directly, along with navigating
A Marketer’s Guide to the General Data Protection Regulation (GDPR) Read More »
Facebook has announced a change to some of their ad metrics to better clarify how they’re calculated, while they’re also removing some ‘unhelpful’ metrics to help marketers stay focused on more actionable objectives. First off, on clarification – Facebook will be adding some new labels to their metrics to highlight exactly how they’ve been calculated.
Facebook’s Removing a Range of Ad Metrics and Adding New Data Labels for Context Read More »
With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters
YouTube removes analytics from its demographic data reports for creators Read More »
When many think about artificial intelligence (AI) today it’s usually centered around headline grabbing examples of it addressing the futuristic type issues and challenges. And because the media lens focuses on those “eye-catching” use cases, many small businesses don’t feel like AI is really something that they would benefit from. But, according to Jon Lee,
