Data

An app-install report, YouTube limits available demographic data & Facebook ad news

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

An app-install report, YouTube limits available demographic data & Facebook ad news Read More »

Mobiquity launches a blockchain layer for maintaining a data trail

A-From MTT, Blockchain, Channel: Martech: Analytics & Data, SEO BLOG / Good To SEO

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer for this new enhancement, attribution provider and current

Mobiquity launches a blockchain layer for maintaining a data trail Read More »

Programmatic ad buying, Tapad’s Customer Data Platform & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Programmatic ad buying, Tapad’s Customer Data Platform & more Read More »

Need to hire a data scientist? 3 things to consider before posting the job

How to Hire the Best, SEO BLOG / Good To SEO

As our businesses become more digital, data plays a vital role in everyday work functions. And this goes beyond measuring sales or web traffic–there are teams throughout the organization that can benefit from tracking and processing data to ensure they’re meeting business objectives. Nearly every department–from marketing teams looking for metrics on ad performance to

Need to hire a data scientist? 3 things to consider before posting the job Read More »

Why entities may power the future of location-based data

Foursquare, Google: Google My Business, Google: Maps & Local, Local Search Column, SEO BLOG, SEO: Local, Yelp / Good To SEO

Over the past decade, Google has continued to increase the amount of personal data they collect from people querying information or supplying data to them. A story on Quartz brought this practice to light last year when a researcher discovered Google tracking location information from Android devices even if they have location services disabled: Since the

Why entities may power the future of location-based data Read More »

The mystery of data discrepancies finally solved

Big Data, SEO BLOG / Good To SEO

Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them to give you simple explanations about each discrepancy type and how to deal with it.

The mystery of data discrepancies finally solved Read More »

How to Use Blockchain and Big Data for Better Small Business Profits – Small Business Trends

SEO BLOG, Technology Trends / Good To SEO

In this age of the Internet of Things, the need for businesses to make data driven decisions has become critical. The amount of consumer data available for analysis continues to grow exponentially, creating more opportunities for businesses to tap into it. Effective use of big data means better decision making and hence business profitability and

How to Use Blockchain and Big Data for Better Small Business Profits – Small Business Trends Read More »

LiveRamp moves into B2B data with purchase of Pacific Data Partners

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG / Good To SEO

LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing through demand-side platforms and data management platforms. This week, the company is enlarging its scope to include businesses, announcing it has purchased B2B data provider Pacific Data Partners (PDP). Deal terms were not made public. The co-founders

LiveRamp moves into B2B data with purchase of Pacific Data Partners Read More »

Kantara Initiative is out with a new version of its user data access specs

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy

Kantara Initiative is out with a new version of its user data access specs Read More »

With an Increase in Online Shopping, Prepare for an Increase in Data Breaches

cyber security, cyberattack, E-Commerce, First Data, Online Business, security, SEO BLOG / Good To SEO

If you don’t think that online shopping will soon become as common as shopping at a brick-and-mortar store, you haven’t been paying attention. E-commerce has grown to the point where just about every business has a website and something you can purchase from them online. If your store doesn’t have an online presence, you are

With an Increase in Online Shopping, Prepare for an Increase in Data Breaches Read More »