Market to the opportunity Breach preparedness might not seem an especially exciting task to take on, but it’s crucial to the success of your vision as a CMO, and to the overall solvency of your brand. You need to make sure you’re proactively marketing your preparedness and general data hygiene practices.Make the measures you’ve taken […]
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members
Tableau Data Viz: A Few Things You Might Not Know Read More »
The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, such as Facebook and AdRoll. The challenge is obtaining traffic and
Google Data Studio: Track Sales, ROI from All Sources Read More »
On this episode of The Social Business Engine podcast, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-sized companies leverage their infrastructure to innovate faster, get to market first, meet customer expectations, and keep costs in
Harnessing Propensity to Buy Data to Create Sales Ready Conversations [Podcast] Read More »
Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and services, based on patterns found in different kinds of data. As CEO and co-founder JJ Kardwell told me, his company and its competitors had been focused on creating the best computer models they could, and
EverString focuses on data accuracy with its new Data Platform Read More »
Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial
Data has exploded throughout every facet of our world, giving organizations and companies more access to personal information than ever before. While that information has proven to be beneficial in countless ways, it can also be taken advantage of. Consumers are entrusting companies with more information than they even know, so it is up to
Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests. Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online
How location data accuracy leads to stronger personalization Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Link-building prospects, location data accuracy & Super Bowl LII ads Read More »
Content marketing isn’t easy to do. There’s no doubt that it’s effective, but it’s very hard to do it well. It’s a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of
How To Use CRM Data Mining For Smarter Content Marketing Read More »
