Facebook is taking more steps to improve privacy for its users. For the first time, the social media giant will publish its privacy principles or guidelines that reveal how user info is stored and shared. In addition, the company will introduce a new, more visible Privacy Center to make it easier for users to change […]
Facebook Reveals ‘Privacy Principles’ in Preparation for New Data Protection Laws Read More »
January 25, 2018 As a PPC professional, you hold yourself accountable for developing smart strategies and delivering optimized results. It’s critical to know how your Google AdWords campaigns performed last year and what you can do differently this year to improve. With all the reports available, it should be easy, right? Sadly, there’s a catch.
How to Visualize Last Year’s PPC Data and Learn From It Read More »
In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual? Before you answer, consider this statistic from Analytics Week: Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new
Sifting Data to See the Customer Read More »
According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it’s time to consider putting data at the top of your business agenda again…
Moving Data from the Basement to the Boardroom Read More »
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned
Nearly 80% of consumers would end brand relationship over unauthorized data usage Read More »
Which marketing tips can provide the most help? The ones backed by real, actionable data. Data doesn’t lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI. Ouch. Marketers are now spending 25% of their overall budget on content marketing, and this infographic from the
27 Top Content-Marketing Tips Backed by Data [Infographic] Read More »
Have you ever wondered where exactly data goes after it is stolen? It’s not like physical property which can only be in possession by one person at a time. If someone steals your pen then you are no longer able to utilize that commodity anymore. When we think about theft this is the common conception.
Land’s End for Stolen Data Read More »
Big Data. It’s one of those terms that is now so widely—and, let’s be honest, indiscriminately—used in the business world that even the least cynical among us are probably getting sick of it. It seems to get thrown around to fill gaps in waning meetings and to make businesspeople sound like they’re up with the
Marketing Careers: The Role of Data Science in Marketing Read More »
The numerous data breaches that occurred over the years clearly indicate that cybersecurity is still prone to failure. Every new security measure system defenders come up with is eventually thwarted by hackers. The number of affected users is staggering. A minimum of 500 million Yahoo users were affected by the 2014 security breach that hit
How a Zero Trust Network Can Keep Your Business Data Secure Read More »
The better you know your market, the easier it will be to create customers. Fortunately, most people are willing to introduce themselves. The Internet has given companies unprecedented opportunities. One of the best, without a doubt, is ecommerce personalization. The more you can treat consumers like individuals, the more customers you’ll have. The more loyal
Want personal data about your customers? Just ask! Read More »
