Data

Facebook Releases New Data on Rising Mobile Usage on Major Shopping Days

Facebook has released a new report which shows that the online conversation around major shopping days is increasingly switching to mobile, with the share of online conversions conducted on mobile versus desktop across 17 markets rising significantly on Singles’ Day, Black Friday, Small Business Saturday and Cyber Monday. Singles’ Day is likely the one that stands […]

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Data is the Foundation of Innovation

CES, CTOUpdate, data, DatabaseProNews, EnterpriseWebPro, Intel, SEO BLOG / Good To SEO

Intel CEO Brian Krzanich told his Keynote audience at CES that data has now become the foundation of innovation. Data started as a static tool used by companies to see trends and process information, but it has now reached the point where it is the critical element that is driving technology and is revolutionizing all

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Marketing in the Dark: Dark Data

SEO BLOG / Good To SEO

This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers. The key findings of the report are as follows:

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New Data Reveals it’s Time to Change Your Headline Strategy

SEO BLOG / Good To SEO

Every day, people work really hard to create quality content, but then they shoot themselves in the foot by slapping on some crappy headline onto it. It’s mind-blowing. Your headlines shouldn’t be an afterthought – content that has a catchy headline is more likely to be clicked on and read. Content that gets more clicks

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Are You Using Data to Connect With Customers?

customer experience, SEO BLOG / Good To SEO

I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman Munson dying in a plane crash during the baseball season in 1979. My friend Charles related to me that he was recently among a group

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Your Customer Data Needs to Be Smarter

SEO BLOG, trustagent / Good To SEO

One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing and communications workflows you send to your customers. It sounds tricky, but the truth is that the data is often there, and with just a little bit of manual intervention, there could be even more.

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New Year – Clean Data

Email Marketing, SEO BLOG / Good To SEO

New year – new goals! What are your resolutions? Maybe it’s to join that gym you’ve always said you would or maybe to have a January cleanse. With GDPR coming into effect in May 2018, it’s crucial to get your lists squeaky clean before it’s too late. So here are our tips to having a

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D3.js Tutorial for Interactive Data Visualization in D3.js

Analytics, Data Visualization, SEO BLOG / Good To SEO

What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data. Why use D3.js? D3 solves a prime problem for many developers and analysts: efficient manipulation of documents based on data. It

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Podcast Data: Stats and Facts About Podcasts

SEO BLOG / Good To SEO

Nearly one-fourth of Americans listen to a podcast at least monthly, according to data cited in an infographic by Concordia University Saint Paul. “With the podcasting boom, audio has maintained solid footing in the world of content—telling great stories and growing a loyal audience along the way,” the infographic states. It goes on to include data

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Facebook Releases New Data on Messenger Business Use and the Popularity of Messenger Bots

SEO BLOG / Good To SEO

Right now, no one seems quite sure what to make of Facebook’s ‘Messenger for business’ push. On the one hand, the shift to more business options makes perfect sense – Facebook’s followed their established monetization playbook of building a platform users love, then adding free business tools, before moving onto paid options – and

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