Your business doesn’t need to be a billion-dollar, multinational company like Walmart, to make use of Big Data, artificial intelligence, etc. In fact, learning how to use this technology could be a distinctive advantage for a small business too. Many small and medium-sized businesses won’t take advantage of this potential edge. They assume that Big Data […]
10 Great Reads for Small Biz Owners Afraid to Conquer Big Data Read More »
Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, right? One in which you can make quick, informed decisions based on data. Let this be your year. Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated tools are still
Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4
Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them Read More »
The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained,
7 Ways to Future-Proof Your Organization With Data Driven Marketing Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you remind us what is GDPR? And why do we need to know and prepare for it? David Fowler: The GDPR, or the general data protection regulation, is the upcoming rewrite of the digital laws within
What You Need To Know About GDPR’s New Data Protection Officer Role Read More »
geralt / Pixabay The new imperative for enterprise organizations is to deliver on new customer experiences and business models before their competitors – be the disruptor rather than the disrupted. But this requires being able to see transformational possibilities before they become obvious, and to act on information proactively and predictively. For enterprise organizations seeking
17 Statistics Showcasing the Role of Data in Digital Transformation Read More »
People started to wonder if Cyber Monday was worth all the fuss this year. Dead, even. If holiday sales start before Thanksgiving and extend almost a week after Cyber Monday, what’s the point in even having a Cyber Monday? The point is people can’t wait for Cyber Monday, according to fresh figures from First Data (NYSE:
Cyber Monday Transactions Rise 50 Percent Over 2016, Data Shows Read More »
In an effort to further expand its global footprint, Twitter’s rolling out its more compact ‘Lite’ version to more regions, which will enable those in developing markets to join in with the app’s real-time conversation. As explained by Twitter: “In April, we launched Twitter Lite, a new mobile web experience that minimizes data usage, loads
Twitter’s Expanding its Low Data ‘Twitter Lite’ Version into More Regions Read More »
With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed
Google Manufacturer Center for product data expands scope, launches API Read More »
How Coca-Cola could have foreseen the ‘New Coke’ crash It’s 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink brand discovers that consumers prefer a new formula to Pepsi and even to the old
Why do your customers do what they do? Ask them, not the data! Read More »
