Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are looking for, […]
“What makes good email good?” This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create “good” email. Here at MailChimp, we have millions of customers sending billions of
Does the Perfect Email Template Exist? We Used Data to Find Out. Read More »
Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which brings up locations for nearby
Google showing knowledge graph data in local panels Read More »
November 27, 2017 What do you do when you are told by the ever-present Google that you can’t use remarketing lists or other audiences in your paid search strategies? You work with out a strategy and suggest that remarketing could help engage users who have been on your site but did not convert the first
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event (Content Marketing World) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From
5 Steps to Improving Subscriber Data for More Personalized Emails Read More »
Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all areas of our life, from improving healthcare outcomes to helping to manage traffic levels in metropolitan areas and, of course, making our marketing campaigns far more powerful. That’s because marketers are increasingly using
Snapchat can’t compete with Facebook, or Instagram, on total audience, they know that. But where Snapchat can be competitive, according to Snap Inc., is on engagement, providing reach to a dedicated, responsive audience which brands can’t get to via other platforms. That’s the focus of a new report published by App Annie, which looks at
Facebook has released a new study which looks at how fashion purchases are being influenced by online platforms – and social platforms in particular. As explained by Facebook: “In a survey of over 6,000 people across six countries, we found more than half of people who use Instagram, and four in ten Facebook users, say
Facebook Releases New Data on Trends Among Fashion Buyers Read More »
Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein’s Mother. NOTE: If you don’t know this reference it means you’re under the age of 40. So Google It. Anyway, for the uninformed… When it comes to data, roughly 90%
Dear CMOs, Mobile Data Security Should Be Everything Read More »
According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising. But what can marketers do to ensure that they can
How a Customer Data Platform can improve AdWords performance Read More »
