In order to mark the 25th anniversary of the SMS text message (remember thumbing them in on your old Nokia 5110?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process. And […]
Facebook Releases New Data on the Growth and Adoption of Messaging [Infographic] Read More »
Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers. That is, it helps prep and clean data so it can be used by those various players in the retail ecosystem for product information management, inventory management, time sheets, invoices and the like. This week, the
Venzee launches the first middleware to optimize blockchain-bound data Read More »
Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the internet’s infinite aisles and endless sales. Fueled by advancements in mobile commerce, and lured by lower and lower prices as competition between large retailers and digital marketplaces intensifies,
Facebook’s adding some new data for video publishers, with a listing of ‘Highlighted Shares’, displaying the top Pages that are re-sharing their videos. As explained by Facebook: “Highlighted Shares showcases the top five Pages that have re-shared a video, ranked by views. The video publisher will also be able to see associated insights from re-sharers,
Facebook’s Adding New Video Sharer Data to Provide Publishers with More Context Read More »
Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.” That distinction matters when you’re talking with executives, says
Why Marketers Need to Think Like Data Scientists (And How to Do It) Read More »
Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” Despite this statistic, every CMO we’ve worked with admits how important it is to be able
In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your
Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone
Think calls are dying, the data says they’re not Read More »
Is there anything more valuable than a returning customer? I think about the bodega I frequent in my neighborhood in Brooklyn: how each transaction begins and ends with some pleasant conversation with the guy behind the counter, a scratch on the resident cat’s head, and the confidence that yes, I’ll be back, and that my
It’s All in the Data: The Magic of the Returning Customer Read More »
Intuit (NASDAQ:INTU) just announced the launch of a new small business lending service that’s powered by data and artificial intelligence. Small Business Trends’ Ramon Ray recently sat down with Rania Succar, head of QuickBooks Capital, to discuss the new offering and how it can potentially benefit small businesses. Introducing QuickBooks Capital QuickBooks Capital is an
QuickBooks Capital Bases Credit for Loans on QuickBooks Data Read More »
