Data

Marketing execs expect data privacy investments to rise in 2020

SEO BLOG /

American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed in the same study expect their company investments in data privacy to increase this year. Eighty-four percent of […]

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How to Outsmart Your Competitors Using Location Data [Webinar]

SEO BLOG /

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to

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Why survey data is more valuable than ever for consumer research

SEO BLOG /

Survey data is a crucial component of any marketing strategy. Why? Because there’s nothing more powerful than the opinion of the masses who have volunteered to share exactly what makes them tick. Today, however, we see marketers looking to web analytics more and more for answers, hoping that a real-time approach will get them ahead

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Structured Data Tester not picking up AreaServed Schema : SEO

SEO BLOG /

When I submit this variation the Google structured data tester doesn’t recognize the areas served schema but when I try any variation I get an overall error. Please help an amateur schema editor <script type=”application/ld+json”> { “@context”: “[https://schema.org](https://schema.org)”, “@type”: “RealEstateAgent”, “name”: “Bayou Realtors”, “image”: “[https://s3-us-west-2.amazonaws.com/hh-wp-images/sites/1080/Logo-Smaller-2.jpg](https://s3-us-west-2.amazonaws.com/hh-wp-images/sites/1080/Logo-Smaller-2.jpg)”, “@id”: “”, “url”: “[https://bayourealtors.com/](https://bayourealtors.com/)”, “telephone”: “2813374557”, “address”: { “@type”: “PostalAddress”,

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Alex ‘Sandy’ Pentland on new data sources and AI

SEO BLOG /

Reading time: 5 mins “Google doesn’t know anything” MIT Professor, Alex ‘Sandy’ Pentland talks about his pioneering work in wearables and data protection. He also debunks a few myths about AI and machine learning. One of the most-cited computational scientists in the world, and recently declared by Forbes as one of the “7 most powerful data scientists

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Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

SEO BLOG /

Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will also be used by M1, Dentsu Aegis’ people-based identity and data platform. “The 4Cite acquisition plays a critical role in the future-proofing of our platform

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Like never before, marketers are using your personal data to tailor their messages

SEO BLOG /

You’re being stalked around the clock. A growing array of electronic devices—including your smartphone, tablets, speakers and smart TVs—are acting as magnifying glasses for companies that pay billions of dollars to get an up-close and personal view of you. The information is fed into profiles used to target you with ads, classify the riskiness of

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Video: Josef Sperzel talks technical SEO and using Python to pull data

SEO BLOG /

In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,”

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