Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don’t begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the […]
EU Regulations on Consumer Data & Marketing: GDPR Compliance Read More »
Google’s new Analytics Premium offering includes deployment help and ongoing support that enterprises need. Its flat fee will attract interest, but its limitations will keep it from changing the market’s competitive dynamics. —Bill Gassman, Gartner If you are a marketer, whether at a marketing agency, a brand, or a company,
It’s time to bring the data in your company out of the dark. Yep — out of the dark. At this very moment, most of your data is languishing in various systems. It’s in your accounting system, your CRM system, your ERP system, it’s in your social media accounts, and it’s even in spreadsheets and
How to Learn from Dark Data Lurking in Your Small Business Read More »
There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to
November 7th, 2017 “The theory of relativity put an end to the idea of absolute time,” wrote Stephen Hawking in A Brief History of Time. “It appeared that each observer might have his own measure of time, as recorded by a clock carried with him, and that identical clocks carried by different observers would not
5 Ways to Harness Time and Data in Your Content Process Read More »
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
Organizational Gains From a Technology Driven Big Data Strategy Read More »
Machine learning and AI have become buzzwords that are being overused. But they’re also real technologies that are having and will continue to have a meaningful impact on marketing over time. Yext is now bringing some of these capabilities to business listings and local data management. The company is adding three new features to its “Knowledge
Yext announces conversational ‘Knowledge Assistant’ for local data management Read More »
Forbes Marketing Analytics: Three Common Data PitfallsForbesFor example, web traffic stats are often siloed. Pay-per-click (PPC) and search–engine–optimization (SEO) metrics are usually reported separately from email and social media. As a result, a lot of companies don’t know to what degree each channel … and more » Source link
Marketing Analytics: Three Common Data Pitfalls – Forbes Read More »
http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data October 30, 2017 Excel is an important tool for marketers. It’s not only vital that it’s effective, but it needs to be efficient as well. The way you compile and format your data is a major factor for success, especially when the data is being analyzed. In this webinar, join Hanapin’s Rachael Law
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely to buy certain products. Let’s say you’re a bike manufacturer that wants “to find households
Amex and Acxiom create a prediction engine based on purchase data Read More »
