Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than […]
Instagram Analytics Guide: How to Pull & Examine Your Data Read More »
A compilation of 2017’s digital marketing research to help inform your 2018 strategy Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing technique, to stay ahead of your competition. Yet, it can often be difficult to find the digital marketing
100 must-see marketing stats, data and trends 2017 Read More »
Halloween is nearly here – but if you’re still putting the final touches on your marketing tie-in campaign, Twitter’s provided some new data which may help guide your thinking. Outlining the promotional opportunities of the event, Twitter’s UK arm has released this new infographic which looks at how interested UK Twitter users are in Halloween,
Twitter Releases New Data on Halloween Trends [Infographic] Read More »
One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in
Real Life Experiences in Cleaning Up Your Marketing Data Read More »
Podcast: Download Subscribe: Apple Podcasts | Android | Search engines are continuously pushing the envelope when it comes to delivering the most meaningful and appropriate results to searchers’ queries. In recent years, Google has been significantly enhancing its search engine results pages (SERPs) as it better understands user intent. Depending on the search query, you might
Optimize Your Business for Local, Mobile & Geo Data [PODCAST] Read More »
Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking
The Importance of Data in Influencer Marketing Campaigns Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Are you a marketer working off of a tight monthly PPC budget, just trying to get some ROI out of
5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA] Read More »
Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by integrating it into your content marketing strategy. This will help yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs.
2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research] Read More »
These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy. For example, you might generate leads via your
Google’s new Index Coverage report lets you “Fix problems that prevent your URLs from being optimally indexed by Google Search.” As it stands the report delivers a huge increase in visibility, creates a host of new metrics to track and requires new sitemap configurations. But the real treasures are what you learn when you dig into the
