Data

Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC)

LinkedIn, SEO BLOG, Social Media /

Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding. This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls. According to […]

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How To Protect Critical Business Data in the Cloud

Cloud computing, cloud computing for business, cloud computing security, cloud security, SEO BLOG /

kulinetto / Pixabay In September, the credit reporting company, Equifax, admitted to a huge security breach that exposed the sensitive information, including name, social security numbers, birth dates, credit card information, and addresses of as many as 143 million Americans, along with an unspecified number in the UK and Canada. And the worst part of

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5 Tips to Get More Accurate Data and Improve Your Lead Generation

lead generation, SEO BLOG, Stefan Des /

If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you

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New Gartner report spotlights analytics tools that map customer data across channels

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics. It notes, for instance, that

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Suffering a Data Breach Will Cost You Customers Who’ve Been Hacked, Too

SEO BLOG, Technology Trends /

There’s a strong connection between customer loyalty and data security, according to a recent report from Bank of America Merchant Services and Forrester. If your small business isn’t updating its data security tools and payment processing methods regularly, it could really cost you. The Relationship Between Customer Loyalty and Data Security According to the Small

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Bing Ads Content Data To Be Deleted

Bing, Bing Ads, Content / Display Network, Content Network, Display, Display Advertising, Display Network, PPC, SEO BLOG /

October 17, 2017 Bing Ads Content Network Change   On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over.   To solidify this even further, Bing Ads is

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A new tool to aggregate and unify all marketing data sources

Big Data, data, SEO BLOG /

Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member’s Facebook group is, is there one platform that tracks and manages all ads and content across various distribution channels? Monitoring performance of campaigns all in one place is a burning desire for many

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Why Bloggers Aren’t Replying to Your Outreach Email [NEW DATA]

SEO BLOG /

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Picture the scene – you’ve been searching high and low for the perfect linking opportunity for your brand or client.

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A long road ahead for Direct & Digital Marketing under the General Data Protection Regulation (GDPR)

Digital marketing laws, Implications of the GDPR for marketing in UK and Europe, SEO BLOG / / 1 Comment

What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has

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