Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics. Jaywing, a British data-based digital agency, found that […]
Go beyond Google Analytics and use data to educate your clients Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data Read More »
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing down anytime soon. With big data and business analytics software projected to reach nearly $200
5 ways big data analytics can help your business Read More »
An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid further embarrassment or negative PR. Facebook told Marketing Land that the Post article doesn’t reflect
Where some see data suppression, Facebook says it was only following privacy policy Read More »
One of America’s most famous media proprietors, actresses and philanthropists, often attributes her success to following her gut feelings. According to her website, “Learning to trust your instincts, using your intuitive sense of what’s best for you, is paramount for any lasting success.” Overall, she claims that trusting her gut more than anyone else’s opinion
Why Every Major Business Decision Must Be Backed By Big Data Read More »
It seems incredible, but people in organizations still use weak passwords like “12345,” bearing in mind the security threat in today’s digital ecosystem. This is one of the data points the 2017 edition of the annual BeyondTrust research report revealed. In an infographic and report titled, “The Five Deadly Sins of Privileged Access Management (PAM),”
5 Small Business “Sins” Potentially Leading to a Data Breach Read More »
Trends, Technology and the Impact of Data in Media and Entertainment, produced in association with Adobe, explores the state of the sector’s digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior. The report is based on a survey of 285 executives in media and entertainment. It examines digital
Trends, Technology, and the Impact of Data in Media and Entertainment Read More »
October 9, 2017 Ad copy is important in the realm of digital marketing and so is knowing how to write it effectively. What insights would be helpful to you when writing ad copy? Did you ever think to look to your data insights in order to improve the relevance of your ads? Who knew numbers
Data Insights and Strategies for Irresistible Ad Copy Read More »
The 2016 State of SMB Cybersecurity Report from cybersecurity software company Keeper found hackers have breached half of the 28 million small businesses in the U.S. With small businesses becoming increasingly under cyber-security and data breach threats, it’s vital they have a comprehensive and solid data breach response plan in place. What You Need in
10 Things Your Small Business Data Breach Response Plan Must Have Read More »
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line – be it a real checkout line or of
For Cross Channel Marketing Success, Don’t Sit On Data; Act On It Read More »
