Chart of the day: How data give opportunities to grow a business I think it’s fair to say that improving the quality of marketing data isn’t a fashionable or sexy topic. Indeed in a recent article by Keith Weed, Chief Marketing and Communications Officer at Unilever reviewing discussions at AdWeek US he says as much: “The […]
Improving the quality of marketing data Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
Google test surfaces user data for publishers as part of new Insights Engine Project Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
This post was sponsored by DeepCrawl. Links aren’t dead. Yet. Google has been giving mixed messages about the importance of backlinks, but we all know links are still a key signal search engines use to determine the importance of webpages. While it is up for debate whether you should pro-actively engage in link building activities
6 Ways to Manage Your Backlink Profile With Crawl Data Read More »
We reported earlier this morning that Google is doing away with the old “first click free” program and replacing it with flexible sampling. In short, Google is giving publishers more options for allowing search users to access their content without hurting ranking visibility in Google search results. With that, Google has introduced a new paywall
September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping
Google Data Driven Attribution And The Future Of PPC Read More »
Sometimes crunching numbers and performing deep quantitative analysis doesn’t give you all the insights you need. That’s why it’s important to also understand the context of your brand’s social conversations. With Sprout’s Smart Inbox, it’s simple to monitor conversations happening in real-time, on all social profiles, across each social channel. It’s quick access to rich
Getting Granular With Message Data Using Sprout Social’s Inbox Export Read More »
At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised. The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population. News reports would later reveal that the perpetrators
10 Things You Need to Know About the EU General Data Protection Regulation Read More »
With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as well. The benefits of improved
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) Read More »
Think about all the information internet companies have collected about you. Now think about all of it being made public. (This shouldn’t be too hard to imagine given the recent, massive Equifax breach.) Chances are good that the nightmare scenario which flashed through your mind involved sensitive financial data and hackers making lavish purchases or
A Woman Asked Tinder for All Its Data on Her. Their 800-Page Reply Will Terrify You Read More »
