Data

4 Important Competitive SEO Data Points You Should Always Watch

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Competitive intelligence is a critical component for anyone managing an SEO campaign. But how often do you need to monitor competitors? And to what extent? A keen eye upon your competition can help you glean insights on digital […]

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Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To

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How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone are the

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Facebook Reveals ‘Messenger Day’ Usage Data as Messenger Climbs to 1.3b MAU

Last week, Facebook finally revealed a user count for their Snapchat-clone within Messenger, called ‘Messenger Day’. Facebook, after seeing success with Instagram Stories, launched Messenger Day to all users back in March after five months of testing among users in Poland and Australia. But like Facebook Stories, Messenger Day hasn’t seemed to catch on the

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What Are the Most Frequently Disavowed Domains, URLs, IPs, ccTLDs? DisavowFiles.com Data

In June 2015, Bruce Clay launched DisavowFiles.com. Our goal was to create a easy to use tool that allows you to see whether or not other webmasters are disavowing a site. DisavowFiles is a free, crowdsourced project. Upload your disavow files to the database, see what domains have been disavowed by others, in turn. It’s

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Facebook Skewed User Data, Google on Use of Click Data in Rankings: Weekly Forum Update

This week brings us news that Facebook Ad audience  metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst

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