We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today. It forms the basis of any successful marketing or ad campaign, is driving some of the biggest tech acquisitions, and is literally fueling the rise of Artificial Intelligence—a technological revolution that’s already changing […]
How the Rise of Data is Fueling ABM Success Read More »
Posted by Dr-Pete While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to
Posted by bridget.randolph Part 2: How to implement structured data for SEO Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts.
The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data Read More »
One of the key advantages of social media marketing is data, and the ability to utilize the information stored on the various networks to better personalize your communications, improving relevancy, and likely response. But how can you use the available data effectively, and what should you be looking for to improve your outreach? This infographic from Salesforce outlines some
How to Utilize Social Data to Enhance Your Marketing Process [Infographic] Read More »
September 11, 2017 Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These
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Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline attribution and for customer journey and competitive insights. But the data needs to be accurate for these purposes — especially when it comes to store visitation and attribution. For those brands
Only 1% of exchange location data useful for offline attribution Read More »
If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if
What Behavioral Data Do You Need for One-to-One Personalization? Read More »
Part of the huge Equifax data breach announcement on September 8 was the notification that the company had a website consumers could use to see if they were one of the victims. Notifications are a fairly standard legal requirement. But there were some significant questions about the website that Equifax set up and implications of
Equifax Does an About Face with Its Data Breach Victim Protection Site Read More »
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an estimated conversion increase. If the
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data Read More »
Posted by bridget.randolph Part 1: An overview of structured data for SEO SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known
The Beginner’s Guide to Structured Data for SEO: A Two-Part Series Read More »
